Lianlian Global Co-CEO, Secretary-General of Investment Promotion Working Committee for Cross-border Trading and Investement Digitalization Application of China Council for International Investment Promotion

Anita led Lianlian Global team to collaborate with hundreds of global mainstream e-commerce platforms. Through product and technological innovation, built global financial payment and service network, and an all-in-one cross-border comprehensive service platform for cross-border enterprises, small and micro cross-border enterprises can pay in and pay out easily with just one Lianlian online account. In her past experiences, she served as part of the founding management team at Alibaba Financial Unit, leading to create the "310" model for first online loans targeting small and micro-enterprises. She also held a role as part of the founding management team at Taobao Rural Business Unit, where she built a new retail product systems and e-commerce app tailored for rural markets of China.